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In September, 2006 BusinessWeek reported that advertisers are scrambling to meet the demands of the new male consumer. "Nowhere have marketers gone after men more assiduously than in the grooming business."
(Byrnes, 2006, p.48)
There are now over 230,000 licensed barbers, 130,000 active shops, and 800 barber schools in the United States. Estimates show that there are more than 400,000 barbering professionals and 300,000 shops outside of the U.S. worldwide. Combine all that with an increasing number of barber schools, enrollments, and the establishment of very successful "Grooming Lounges" that cater to the male market and you have a far-reaching audience for your product or service.
Barbers International is connected to a network of industry related organizations and manufacturers worldwide that service the barbering, cosmetology, and hair care professions who serve the male client. This connection presents an excellent opportunity to market on-line and network at our annual conference. Our worldwide membership base is growing rapidly, and presently includes professionals from the U.S., Canada, Caribbean, Russia, and the UK, Africa, Ireland, India, Korea, and many more countries.
No matter which way you cut it, the barbershop and male market is booming and should be part of your marketing plan.
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