In September, 2006 BusinessWeek reported that advertisers are scrambling to meet the demands of the new male consumer. "Nowhere have marketers gone after men more assiduously than in the grooming business."
(Byrnes, 2006, p.48)
There are now over 230,000 licensed barbers, 130,000 active shops, and 800 barber schools in the United States. Estimates show that there are more than 400,000 barbering professionals and 300,000 shops outside of the U.S. worldwide. Combine all that with an increasing number of barber schools, enrollments, and the establishment of very successful "Grooming Lounges" that cater to the male market and you have a far-reaching audience for your product or service.
Barbers International is connected to a network of industry related organizations and manufacturers worldwide that service the barbering, cosmetology, and hair care professions who serve the male client. This connection presents an excellent opportunity to market on-line and network at our annual conference. Our worldwide membership base is growing rapidly, and presently includes professionals from the U.S., Canada, Caribbean, Russia, and the UK, Africa, Ireland, India, Korea, and many more countries.
No matter which way you cut it, the barbershop and male market is booming and should be part of your marketing plan.
| Industry Trends Indicate: |
- An increase in full-service male-oriented shops that offer shaves, facials, skin care, hair replacements and hair coloring.
- An increase in barber schools, enrollments, and licensing candidate applications.
- An increased volume of hair and skin related products designed expressly for men and being marketed to the male consumer.
- Barbers have a much lower employment turnover rate than cosmetologists.
- A growing number of cosmetologists who seek barber training to enhance their skills and ability to serve the male client. There IS a difference in training and licensure between barber and cosmetology training!.
- Growth in a diverse and multi-cultural profession that is utilized by all ethnicities and communities.
- Movies, television shows and commercials that feature the barbershop!
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$5,000
- Web site: banner "exclusive category " partnership positioning with URL link.
- Company name and logo on all direct mail and collateral material (mailings, letters, postcards, stationary, newsletters, promotional materials)
- 8-10,000 expected mailings projected for 2007 includes oversized postcards
- Company logo on convention program
- Listing in Conference Program
- One (1) 12' x 12' Corporate Booth
- Strategic Company banner positioning
- One (1) breakfast or luncheon meal function presentation spot (up to 30 minutes) to address collective conference audience
- Option to conduct a breakout session at international conference (topic of choice as negotiated with BI Executive Board)
- Opportunity to co or sole sponsor one day seminars scheduled throughout the year!
- Opportunity for one executive to serve as a BI Advisory Board Member
- Right of first refusal to extend the promotion for future years
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$2500.00
- Logo placement and URL link on web site
- Listing in Conference Program
- One (1) 12' x 12" Corporate Booth
- Speaking availability at various venues
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Exhibitors & Vendors
If you want to reach the barbering audience to market your product, equipment or services, register for a booth at the 2008 Conference in Tunica, Mississippi. This is one of the most unique gambling resorts in the entire south!
Host hotel is Sam's Town, with newly remodeled rooms and trolley access to many of the area attractions. Be sure to visit their website for details: samstowntunica.com/main.cfm.
Must minutes away from Memphis International Airport.
BI have transportation available to all attendees.
BI will be presenting its education in a most unique way with
continuous events on the BIG STAGE. View our tentative Layout here 
(Pdf)
12' x 12' area with tables - $500.00
Interested in becoming a sponsor for Barbers International?
Contact Charles Kirkpatrick
ckirkpatrick@barbersinternational.com
(870) 230-0777
or
Don Fagan
DFagan@barbersinternational.com
(904) 641-0924
Other categories include:
- "Official" partnership status for shipping, travel and other convention services
- Special events and continuing education sponsorships
- Conference portfolio branding and visibility opportunities
- Year-round joint media ventures
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Market Online!
Our experts understand web development, search engine strategies, and how to generate more revenues
using the internet.
Have questions?
Please contact our internet department for information on how we can help you build a strategy that works!
904.641-0924
